To Facebook or not to Facebook ...?

Well that is the question and with so many people still saying that they really don't use Facebook and expressing a range of emotions from disgust to indifference let us tell you why you SHOULD be interested in facebook if you are in business.

Some basic statistics for Facebook* are

• More than 500 million active users
• 50% of our active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook
• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user is connected to 80 community pages, groups and events

Now if that doesn't impress you then I'm not sure anything online will.  It is currently bigger than Google!  It is a place where people come to find information, look, try, discover and connect.  So provided you have the right approach you can achieve access to more people via Facebook in a shorter space of time than almost any other means online and even offline.

To clarify to have a Facebook page you DO NOT need to have a website but if you have a website you almost certainly need to have a Facebook presence.  Most importantly you should note that that Facebook page will only benefit you and your business if you regularly post on it and on other sites, like business cards they only work when you hand them out not when you leave them in your drawer!

Still unconvinced?  A Facebook page we set up for a client achieved 142 visits within the first week of setting up, not much but considerably more than they would have had coming through the door within the same period of time.  All helping them to build profile, customer confidence and providing information about their location and products.  The point is to inform and advise rather than to think that Facebook currently is a sales platform.  Online it is one of your strongest marketing tooles.  We have evidenced that clients who provide a link to their websites from their Facebook postings increase their website traffice by 10-50%.

For as little as €50 we can give you the right Facebook platform and give you a valid strategic approach for your business via Facebook.  Can you afford to ignore Facebook?