The monthly N-economía report for July reflects the data from the 2011 Eurobarometer, which indicates that 60% of all Internet users in Europe use it to buy goods or services online, such as travel, festivities, coats, books, tickets, movies, music, software or food, 52% to browse social networks, and 44% to watch movies, videos or to share photos.

Of these Internet users, 24% do all three activities; 26% , two of the three; 30% just one activity and 20% do none.

The socio-demographic characteristics that influence the three types of online activities include age, education, occupation, financial situation, home make-up and Internet usage frequency.

The youngest groups (15-24 and 25-39) are more likely to participate in all three types of activities, although the youngest buy less online.

Internet users with a high level of education, especially those between the ages of 15 and 20, are more committed to these activities than those who do not have a university education.

By occupation, students and the unemployed are the most likely to visit social networks and use sites to share photos, movies, etc.