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Business Article Archive (articles open below)
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Networking - How it can Grow Your BusinessWhat makes Networking such an effective tool? It is something we do every day when we are looking for a product or service - how many times haven't you asked a friend "do you know where I might be able...Read More...
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Customers ...Customers are the backbone of any business and today with people being more careful about where and how they spend their money are you making certain that they will spend it with your business? Do...Read More...
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Technology - is it working for you .. or are you working for it?Leaping Ahead believes that technology should meet specific criteria when it is being selected for business use, especially for the small to medium business where the impact and cost can be high and must...Read More...
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Customer Relationship ManagementThere has been much discussion about CRM – Customer Relationship Management - and it’s role. In fact there are whole businesses whose sole aim is to review the incredible and complicated maze of CRM...Read More...
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Customers ... Do You Need More?Customers are the backbone of any business and today with people being more careful about where and how they spend their money are you making certain that they will spend it with your business? Do...Read More...
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Perplexing TechnologyOver the past 10 years there have been vast amounts of research by leading technology research agencies focused on telling businesses how much money they will lose if they don’t spend €xxx amounts...Read More...
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Networking - How it can Grow Your BusinessWhat makes Networking such an effective tool? It is something we do every day when we are looking for a product or service - how many times haven't you asked a friend "do you know where I might be able...Read More...
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Getting Started in Business in PortugalMany more people today are looking to make a lifestyle change for themselves and their families but are not yet of retirement age and so making a living in their country of choice is important. In today's...Read More...
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More Bang for your BuckOLD WORLD…NEW WORLD Nothing prepares you for the rude awakening when you start a business in Portugal and especially if you are living and working in a small village or town. Portugal is renowned for...Read More...
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9 Ways to Generate a New Business IdeaMany people would love to start their own business and in today's economic climate there are many who have no option but to generate income for themselves. Here are some ideas to get you...Read More...
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Overcoming SeasonalityWhen summer comes to an end many businesses are wind down, some businesses find that summer is the quietest time of the year and they are stepping up their activity. All businesses have cycles...Read More...
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Promote Your Business ... FREEHere are 3 simple ways to promote your business for FREE There is a Fortune in Talking The question I always ask business owners is how bad they really want to promote their business. They usually look...Read More...
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Business GrowthGrowing a business can be a dangerous thing and very often is where companies fail, usually the result of a simple principle of 'if you fail to plan, you plan to fail'. We believe that growing a business,...Read More...
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Coaching and FacilitationBusiness Coaching is one of the leading ways in which entrepreneurs focus on their business and move it forward. Often moving a business forward doesn't have anything to do with tools or strategies...Read More...
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PlanningGetting started on the right footing is one of the most important things to do when investing in your business. Many people just start a business without a plan or notion of exactly what and where...Read More...
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Promotional StrategiesPromoting your business and getting yourself known amongst your customer base may require a number of strategies and a promotional schedule. We help businesses to define the best times to execute...Read More...
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Marketing & SalesMarketing and Sales are the driver that keeps a business profitable and they go hand in hand, if you stop marketing your business you will come to a time when you will impact your ability to attract new...Read More...
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Customers are the backbone of any business and today with people being more careful about where and how they spend their money are you making certain that they will spend it with your business?
You may not have asked yourself some or all of these questions but the answers are important in showing you whether you know your customer and how much you know about them. Why is customer information the If you are starting out in business then you should of course be starting out with a business plan and one section of your plan should be related to who you believe your customer will be and why they would buy from you. It is then important to check that your assumptions are correct with some research to substantiate them as this will teach you more about your customers than you think you know. Knowing your customer and what they want and then catering to their needs rather will serve you better than not wanting to know your customer, not caring what they want and giving them what you want to give them. Think about your best experience as a customer and put some of that attention into your business.
© Leaping Ahead - John Norton - feel free to copy and replicate any of this information, we only ask that you attribute it to us. |
single most important thing in your business? Because without it you could be spending a lot of time and money chasing after the wrong people, in the wrong place with the wrong message.If you want to get more customers and you are already in business then you need to spend some time looking at who your previous customers have been and if you look at the best of them find out everything you can about what got them to be customers in the first place and then do what you can to find more of them. Technology can help you make this assessment and help you gather further information about future customers so that you can track and trace trends in your customers and their buying patterns.