Marketing and Sales are the driver that keeps a business profitable and they go hand in hand, if you stop marketing your business you will come to a time when you will impact your ability to attract new business. Many businesses think that any type of marketing, executed in any way will benefit their business. While a business may be lucky in this approach it is one of the most costly ways to conduct your marketing strategy.

Marketing is based on the Acquisition and Retention of Customers:

• To acquire customers means that you have to have a product or service they want or quite simply stimulate demand for your service or products.
• To get customers to buy means you have to fulfil a need or solve a problem or problems for them.
• To fullfill a need might be to save them money or quite simply make them feel good. A good example is impulse buying of food or shoes that look great and are priced at a 40% discount off the normal price.
• The impulse buying is based on how a customer feels the other is based on getting what they want for a bargain! Fulfilling a need vs solving a price problem.
• The above examples are extremely simplistic because when you start to sell services based on long sales cycles the approach and strategy must change.

So what I saying is to start with - your marketing & sales strategy has to address what you selling and how to stimulate demand for it!