Marketing and Sales are the machine that keeps a business profitable and they go hand in hand, if you stop marketing your business you will come to a time when you will impact your ability to attract new business. Most businesses think that any type of marketing, executed in any way will benefit ... Read More
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| Perplexing Technology |
Over the past 10 years there have been vast amounts of research by leading technology research agencies focused on telling businesses how much money they will lose if they don’t spend €xxx amounts on new technologies or new tools that are specifically technology focused. I have no argument with improving one’s business, if there is direct evidence to prove that specific technologies will drive the business forward faster and quicker. I do, however, know from years of involvement with varying technologies that recommending a technology and making it work to one’s advantage are two very different propositions. Here are a few pointers for small businesses, when either starting your business or developing it further, to bear in mind about installing or choosing a new piece of technology to utilise in your valuable business. |
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